1. Understand where you stand
We start in your reality: the company's numbers, business model and operations. I translate the income statement and balance sheet into plain language so you know exactly where you stand.
From numbers to confident decisions
I help entrepreneurs and CEOs understand their company's finances, work with forecasts and make decisions with confidence.
Book a free intro callAbout me
An economist with the entrepreneur's perspective
I have close to twenty years behind me as an economist: as CFO of MTG TV Sweden within the listed Modern Times Group, as CFO of privately held companies with an international presence, and in recent years as interim CFO for privately held companies. The listed environment taught me what truly good decision material looks like. The privately held companies have taught me how rarely it exists – and how much easier decisions become when it does.
Everything I do rests on one core idea: finance should point forward, not just describe what has already happened. Finance is often seen as difficult, detail-heavy and dull – my passion is the opposite: making the numbers understandable, the forecast alive and the decisions confident. When you can see your plan ahead, it releases an energy that speeds up your company's development.
I am also a trained coach, and it shapes the way I work: you should not just receive the reports – you should understand them and be able to use them. I work digitally with clients across Sweden and internationally.
How I work
Simple, forward-looking and close to you as a decision-maker
I always work from the same core idea: finance should give you direction. The forecast is at the centre – and you should understand it. We work digitally, which keeps the collaboration flexible and efficient wherever you are – with in-person meetings when they add value.
2. Build the forecast
Together we build a forecast that is simple enough to use and sharp enough to trust. It becomes your most important tool for liquidity, profitability and growth.
3. Decide and follow up
With the forecast as your map, you make decisions with confidence – and we follow up continuously. The goal is always for you to grow more confident and independent every month.
“Clarity in the numbers gives power to your decisions.”
Who I work with
Three types of companies – three ways of working
Needs look different depending on where you are. That is why I have three clear ways of working, adapted to the size of your company and your role as a decision-maker.
The entrepreneur
The group programme Klarhet i siffrorna (Clarity in the numbers) and coaching-based consulting – for you who want to learn to work with your forecasts independently, with clear support along the way.
Read more →The growing company
Continuous, high-level support for you as CEO or entrepreneur – forecasts and decision support that keep you on top of the situation at all times.
Read more →The established company
Qualified support for you as CEO – the bridge between you, your accounting firm or finance manager and the board's expectations.
Read more →Newsletter
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